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Formula 1's owners sign sponsorship rights deal for in-play betting

Sean Bratches

Formula 1’s owners have signed a deal to sell sponsorship rights to betting companies.

The deal with Interregional Sports Group, reportedly worth more than $ 100m (£76m), will allow F1 to develop in-play betting markets during grands prix.

F1 will also work with Sportradar to monitor betting-related fraud.

Managing director Sean Bratches said the deal would give fans “new ways to engage with the sport”.

Liberty Media completed an $ 8bn (£6.4bn) takeover of F1 from Bernie Ecclestone in January 2017.

As part of the deal, betting brands will be shown on physical and virtual trackside signage, as well as branded on-screen graphics.

Let’s block ads! (Why?)

BBC Sport – Formula 1

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